Potencia: Supporting a Nonprofit’s Growth
From intern to strategic advisor — how I applied marketing, psychology, and analytics to help a mission-driven organization grow with clarity.
Visit Potencia’s Website →🌱 Where It All Began
Redesigning Potencia’s site wasn’t just a facelift — it was a strategic shift to align their voice, mission, and digital presence.
- ✅ Redesigned their Wix website using UI/UX and psychology principles
- ✅ Achieved first-page SEO ranking on Google
- ✅ Boosted site traffic and engagement
📱 Building Their Digital Presence
I developed a long-term Instagram content strategy rooted in audience relevance and connection.
- 📈 Boosted engagement to 11% through data-informed content
- 🎯 Built a multi-channel marketing strategy to boost brand visibility and recruit tutors
- Balanced creative content with data-driven iteration
👥 Scaling the Work with a Team
In 2022, I became Co-President of Tufts’ Imaginet Marketing Collective. I onboarded Potencia as a client and managed a team of four consultants supporting them directly.
- 🧠 Acted as strategic brand advisor guiding messaging and outreach
- 🔄 Managed a team of consultants executing day-to-day support
- 🤝 Built a sustainable marketing support system for the org
📊 Turning Data into Story
After graduation, I developed Excel and Tableau dashboards to visualize program outcomes and communicate impact more clearly.
- 📤 Used in grant applications and stakeholder reports
- 📊 Highlighted key performance data in clear, digestible formats
- Drew on post-grad analytics & consumer insight skills
🤝 Becoming a Trusted Advisor
In August 2024, I joined Potencia’s Advisory Board after three years of continued collaboration. I now consult on brand strategy and analytics to support their continued growth.
💭 Reflection
Potencia helped shape how I think about strategy, impact, and growth. It taught me how to blend storytelling, structure, and empathy into systems that serve real people. I didn’t just contribute to their mission — I grew alongside it.
🧰 Skills Demonstrated
- Strategic Marketing & Brand Messaging
- Website UX/UI Design (Wix + psychology-based layout)
- Content Strategy & Organic Growth
- Team Leadership & Mentorship
- Data Visualization (Excel & Tableau)
- Nonprofit Advisory & Mission-Driven Strategy