My Philosophy
Human-First Systems, Psychology-Led Strategy
Why I build digital systems that feel human — and the principles I carry into every project.
Psychology is My Toolkit
My foundation in psychology isn’t academic — it’s practical. I studied how people focus, feel, and make decisions so I could build better systems. Motivation science, habit loops, emotional regulation — these principles now guide the way I design.
That’s why my digital work is grounded in human experience — not just functionality.
I Design With the Human in Mind
From building a daily rhythm assistant powered by GPT-4 to leading nonprofit growth campaigns, I approach every project with the same question: how will this feel to the person using it?
Because tools that honor emotional energy, friction points, and cognitive flow — those are the tools people actually keep using.
Strategy Rooted in Real Life
Whether managing NOAA’s $17B property system or scaling a nonprofit's digital presence, I bridge technical execution with human needs. I turn complex problems into clean workflows that support focus, autonomy, and clarity.
It’s not just about solving problems — it’s about solving them sustainably, and making people feel empowered in the process.
Curious to Learn More?
If this approach resonates with you — or sparks an idea of something we could build together — I’m always up for a thoughtful conversation.
Whether it leads to collaboration, feedback, or just a good chat — feel free to reach out.
Reach Out